Is your company to busy to concentrate on your marketing collateral? Do you know what marketing collateral is?
This is a very important aspect of your company because of the word of mouth, and the buzz, that it creates. You can only do so much face to face with a client to be impressionable after they are no longer standing there. Your marketing collateral, your business cards, brochures, postcards, etc., are what your potential client takes with them. They need to represent who you are, what you do and most importantly what you can do for the client!
Continuity is defined as “an uninterrupted connection or union”. When it comes to graphic design and your image this is extremely important. Especially when it comes to ororganizing and planning out your marketing collateral. You can accomplish this by keeping what is known as a ”consistent brand identity” on all of these. This includes your logo, your colors, your tag line and most importantly your company’s primary message.
Bridging your identity design into your trade show environment is a very important aspect of your whole trade show experience. Your booth color should tie into, but not take away from, your marketing collateral materials. Remember that the client will not be taking your booth away form the show, just your brochures or business cards. So in the end just keep it simple but definitely try to keep it consistently simple.
Posted by 2exhibitguys 
