Apparently different exhibit houses try to flood the market with different types of trade show and event displays that they promise is the cutting trend in the industry. Something that is guaranteed to get your prospect’s attention. Well even though they do tend to all do the same thing, the new trend appears to be more focused on the hybrid style systems. Trade show houses like EXHIB-IT! Tradeshow Marketing Experts offers many different systems from Nomadic Display of North America that integrate fabric, wood and your basic aluminum extrusion into a fully functional system. Here are some items you really need to look for when thinking about selecting one of the incredibly cool hybrid systems.
Does it really say who you are?
Lots of consumers searching to enter the trade show circuit are quick to purchase cheap and get into the marketplace. This is a common mistake that the newbie makes. You really need to make sure that the display you choose doesn’t scream “CHEAP”. Take your time and check out the fabric driven systems. These systems tend to a bit more expensive in the purchase but can save you a fortune when it comes to shipping.
Does it fit into your overall exhibit plan?
Make sure the display you choose is configurable for any type of exhibit space you may be planning on setting up at. Many companies try to squeeze their 20 foot display into a 10′ area without planning how it will look from all directions until it’s too late. And definitely don’t try to stretch your 10′ into a 20′ without the help of a professional exhibit consultant.
And finally, Make sure you space plan adequately.
Make sure you ahve enough areas built into your display design to accomodate storage and all those literature collateral pieces you need to set out. Many times after your purchaseyou are talked into buying numuerous little odds and ends to putyour literature on and that money could have been better spent on custom part-of-the-exhibit display peices like shelves and literature racks.
In the end, just be sure to research and ask many different questions when it comes to buying your next trade show display. Consult your local exhibit house for all the details needed to be a successful exhibitor.
Posted by 2exhibitguys 
